In today’s digital world, having an online presence is vital for any business. It is a fast and effective way to reach a large number of people and grow your business. One of the biggest assets in the digital world is a website. In any place you advertise your business, the ideal result of that should be to redirect customers to your restaurant website.
Your website is where your customers can interact with your products, know more about your story and participate in your growth. And so even for restaurants today, a website is vital. A recent study has shown that restaurant websites contribute to about 35% of leads that contribute to a customer discovering a restaurant. This is only second to word of mouth through friends and family! That must tell you how vital a website is.
A GATEWAY TO YOUR RESTAURANT
A website would give your customers a glimpse of what they can expect. From the cuisine to the ambience, your website can make or break the deal for the customer. So it is vital to have a great restaurant website that is well designed and informative.
Here is where Orderific can be helpful to you. Orderific’s website templates are absolutely free and are available for a wide range of categories. You can choose from a wide range of restaurant website designs and even enable online ordering! Another study has shown that about 68% of customers prefer to place orders directly from a food establishment’s website! So having that option on your website will be a great benefit to you!
You can check out our templates and create the perfect website for your restaurant, a website that stands out and is tailor-made to suit your needs. All you need to do is sign up and you can begin building your own restaurant website.
Now while you do that, we want you to keep some things in mind.
MAKE YOUR RESTAURANT WEBSITE STAND APART
When people see your website, it must leave a good impression on them about your restaurant. In order to do that, you must create a website that is unique and easy to navigate.
Considering that about 90% of people tend to research a restaurant online before dining, having a presentable website is crucial. In a sea of restaurant websites, unless you stand apart, you will have very little chance of being noticed.
Think of a unique design, pleasant colors and a good copy that will make your website stand out. It will be useful also to have a navigation bar to help your guests access information easily.
CHOOSE YOUR CONTENT WISELY
The first glance that someone has on a website is crucial. Studies have shown that it takes about 50 milliseconds (0.05 seconds) for a user to form an opinion about your website. This is all the time that it takes for them to determine whether they’ll stay or leave, imagine that!
So be very mindful of what you put up on your website. The copy, the images, the layout, all of those things have to be well-thought. You must work to create your website, especially the landing page, in a way that the customer will want to scroll down the page.
Come up with a strong tag line and use images that are appealing.
LET PICTURES WORK THEIR MAGIC
The photos that you put up on your website, especially of the food you serve must be of excellent quality. Honestly it should leave the person’s mouth watering.
Studies have shown that a person who lands on a website would spend approximately 5.94 seconds looking at the main image of the website. So this image that you choose to represent your restaurant has to be authentic and powerful.
Be mindful of using original pictures of your food and your space. You will not create a great impression if what was shown on the website does not match what the guest sees or experiences in reality.
Also remember, another study has shown that 39% of people would stop engaging with a website if the images take too long to load. So you have to be mindful of not uploading images that are too heavy.
INTERACT WITH YOUR CUSTOMERS
When you create a website, make sure that you give an opportunity for your customers to interact with it. Interact with your customers by sharing testimonials from guests, giving them the option to provide feedback, having a FAQ section, etc.
You can provide customers with the option of online booking of tables, or pre-ordering food for takeaway and even home delivery.
Running seasonal promotions on your website and providing offers to your customers is a great idea. A study has shown that 64% of customers appreciate gift card programs on restaurant websites. This is a great way to reward your guests and gain some loyal customers.
Encouraging your guests to leave reviews on food review apps and sharing those reviews on your website is very helpful. Studies have shown that there is a potential 5% to 9% increase of revenues if the online rating of a restaurant increases by barely half a star!
DON’T FORGET TO ADD A CTA
A recent study has revealed that 70% of small business websites do not have a Call To Action (CTA) on their homepage. Don’t miss out on the opportunity to mobilize your guests. Most people wait for prompts to know what to do after visiting your website.
Give your guests a strong Call To Action. It could be asking them to reserve a table, leave a review or follow your business on social media.
PROVIDE ALL NECESSARY INFORMATION AT A GLANCE
When a guest lands on your website, you need to provide them with all vital information without them having to search for it. Restaurant timings, location, nearest landmarks, cuisine, contact info, etc, are vital information that must be presented immediately.
Studies have shown that a user would spend an average of 5.59 seconds looking at a website’s content. This is not too much time. And if within this you are not able to provide the required information, you would probably lose the interest of your guest.
So keep all vital information about your restaurant in clear sight all the time for your guest to see and act upon.
MAKE SURE TO OPTIMIZE YOUR WEBSITES FOR SMARTPHONES
One critical error that is made quite often is that websites are not optimized for mobile phones. In a recent study, 85% of the surveyed adults mentioned that a company’s website when viewed on a mobile should be as good or better than its desktop website.
It is important to have a responsive website that adjusts to screen sizes and optimizes itself. Consider this, another study has shown that the average conversion rate through websites viewed on smartphones is up by 64% in comparison to desktop conversion rates. This must make it clear how important a good mobile website is.
So make sure that when you prepare your website that you keep this in mind.
SIGN UP AND GET STARTED WITH ORDERIFIC
If you’re convinced that your restaurant needs a website and are wondering what steps to take next, look no further. Sign up with Orderific today for free and get access to a wide range of website templates that you can choose from and customize as per your needs.
There’s no denying that websites are vital for the survival of a restaurant, especially in today’s cut-throat competition. So it’s best to be a step ahead and have an edge over your competition.
Don’t wait any longer, sign up TODAY!