Have you heard of ‘Oktoberfest’? It is one of the largest VolksFest (global wine and music festival) and traveling carnival.
It features beer from different countries at a single venue with high-octane music, trippy lights, mind-boggling fireworks, and captivating laser show. Not to forget, lots of great food!
And can you imagine, this beer fest lasts for 16-18 days! Sounds like a perfect carnival to take part in, right? We say, you should and you must.
However, visiting any carnival means a hefty expense. We know that carrying that much cash is not feasible and a good idea.
So, the obvious solution would be placing QR codes for transactions. But, do you know that you can use QR codes for something more than that?
Yes, if you are hosting a festive celebration, taking part in a carnival, or maybe putting your own ‘self-service beer dispensary kiosk’ in ‘Oktoberfest’, this blog is for you.
Today, we’ll tell you why and how you should be using QR codes during any kind of fest or carnival. So, read the blog till the end, we’ve got a gift for you because you can be lucky enough to win a free deal.
Why You Should Use QR Code in Events?
It’s a wrong impression that QR codes can just be used for transactions. Yeah, we do agree on the point that post covid, the contactless payments have taken a boost.
As per stats shared by CNBC,
The QR code downloads have increased by 750% in the last two years.
Additionally, a recent article by Beaconstac says that,
In 2022, almost 5.3 billion coupons were redeemed by scanning barcodes. That’s roughly 300% more than the estimated figure in 2017.
In fact, if you leave these figures aside, you use barcodes multiple times in a day for different uses. For example, sharing Wi-Fi passwords, downloading any app, accessing any document, checking authenticity of a product, etc.
What we are trying to say is that don’t keep QR code just for collecting payments. You can use it to attract business and better guest satisfaction.
How to Use QR Code for Elevating Guest Experience in Events?
With all that being said, let’s address the elephant in the room. Here are different ways you can use QR codes in carnival celebrations, music festivals, food fests, etc. apart from financial transactions.
Gone are the days when you needed to send physical copies of invitations to guests. We don’t deny the fact that people still prefer the traditional option. But, why waste, when you can save.
In this digital era we have lots of e-ways to invite someone for a function. You might say e-mails. We could have agreed with you, but the open rate of email is quite low.
As per the stats shared by Campaign Monitor,
The average open rate of emails is 2.4%. The highest click-through rates are between 3-5%. Even that is only for agriculture, education, and real estate. The rest have relatively lesser open rates.
That’s where QR codes can help you. All you’ve to do is create an e-invitation template and share it with your guests.
They have to scan the code, book the tickets, and they are ready. See, quite easy.
Booking tickets and verifying them
Don’t you agree that we all have sometime or the other lost or misplaced a ticket or a pass to a function? Yes, it’s really frustrating.
Just imagine, one of your invitees lost their pass, and the security denied them entry by saying…
Of course, Barney Stinson is not the bodyguard you’d deploy. But whosoever he may, he’ll do it. Result?
Negative customer experience!
You can overcome this challenge and avoid the entire scenario by sending a QR code based confirmation. So, when the guests arrive at the venue, they need to show their respective QR codes for seeking entry in the function or carnival.
Also, if the customer needs to rush outside and re-enter the fest, they don’t need to worry about maintaining the physical copy of the ticket.
Claiming instant rewards
Are you aware of the deals in beer fest? Don’t worry we’ll tell you.
See the concept is simple. Every time you purchase two or more beers, you get a coupon. On scratching it you get the respective brands official merchandise.
Here, instead of coupons, QR code can prove easy as well as cost and environment friendly. Let us tell you how.
Suppose, a customer purchases two beers and pays by scanning QR code. Once done, the system will automatically enroll him in a loyalty program.
Now, when the customer scans the code again, the loyalty program will share with him a QR code based coupon. He just has to scan it and redeem the awards.
Thus, you don’t have to keep a physical count of transactions as well as avoid going through a hectic task of printing and distributing hundreds of coupons.
Promoting the event
Last but not the least, you can use QR codes to promote the event. And that you are taking part in it too.
It’s quite simple. First, you need to create a marketing template about the event and your participation in it.
Once done, embed a CTA (Call To Action) button into it. Now for the last step, convert that file into a QR code.
That’s it! You can share the image on social media platforms, post the bills or stickers in the neighborhood with a proper legal permission. Because, we don’t want you to scan QR code for paying a fine for posting at public places.
How Orderific can Help You?
Orderific is a unique digital menu which is revolutionizing the F&B industry. With Orderific, you can create a digital menu which is easily customizable and can be shared as a QR code with customers.
The customers can scan the QR code, add the product in the basket, make on-the-spot payment, and the order is placed. The order is directly shared as KOT to the kitchen department thereby reducing your TAT.
Besides this, it offer you features like:
- Designing your own QR code
- Upselling with smart suggestions (Thanks to AI)
- Building your website
- Creating and promoting offers
- Develop loyalty programs
- Keep a track of deliveries
- Manage rating and reviews
- Zero transaction fees with integrated payment methods
- Automated inventory tracking
These features are just to name a few. There are various other tasks where Orderific can prove beneficial to you. And the best part is that you get a free trial!
So, wait no more! Start your free trial today.
In this digital era, using paper and pen methods to promote events, music festivals, film festivals, carnival celebrations, etc. is less effective. Not to mention, the incurring costs and damage to environments are on the higher side.
That’s where QR codes can save you from 3E’s – Efforts, Environmental damage, and Excessive expenses.
So, next time you are hosting any event or taking part in any festival and carnivals, deploy QR codes as suggested in this blog. Let us know how it benefited you in the comments.
Till then, happy Orderifying!
Visit Orderific website for more information like this!