The fitness industry is leveraging QR codes to help its members stay fit on the go. The application of QR code has evolved significantly over the years due to its fast readability and storage capacity.
A study shows that health club memberships have grown by 28% over the past decade and by 5.5% since 2018. Fitness centers use QR codes to reach their members and potential customers, engage them, and offer more digital content for overall wellness.
How to utilize QR Codes for your fitness center to leverage its benefits in the best possible way :
1. Share pdf and “How to Use” videos by using QR Codes
Put video QR codes to provide how-to-use video demonstrations on the fitness equipment. These videos should brief guests on how to use machines and give exercise tips to beginners.
If how-to videos are uploaded on your YouTube channel, provide the video URL in the QR code. You can also use video QR codes to direct customers to your app for tutorials and sign up for online classes.
Putting PDF QR codes on fitness products can help new members understand which exercise targets which muscle. You can also use a PDF QR code to share personalized meal plans curated by nutritionists and dieticians.
Thus, members at gyms and wellness studios can scan the QR codes to view or download the instructional videos and pdfs curated by a fitness expert to follow the correct method of use and diet chart.
With a dynamic QR code, you can change the video link and redirect the code to another video landing page.
Likewise, you can replace your pdf with another MP3, PNG, JPEG, or PDF file by editing your pdf QR code even after you print or deploy the code in your gym equipment.
2. Collect customer feedback through QR codes
Nowadays, more fitness centers are using QR codes to save their customers time. A survey shows that 39.46% of gym members feel that lack of time is their biggest hurdle in getting to the gym.
People can access information instantly by scanning a QR code through a smartphone camera. Giving feedback and suggestions at fitness centers has also been made easy by using QR codes.
Put QR Codes at common gathering areas so members can scan them to share their feedback and comments. Incentivize users with a free protein bar or discount on gym wear to leave feedback.
Encourage members to rate their experience regarding the equipment, facilities, and cleanliness and provide suggestions.
The Google Form QR code will help you conduct quick surveys and collect feedback about your fitness studio. You can update the content of your feedback form linked with a dynamic QR code without modifying your existing code.
3. Boost your app downloads with QR Codes
Investing in a gym app can help fitness centers maximize their user experiences. You can encourage customers to download your app by putting app QR Codes at visible points in the gym so users can easily spot the QR Code, scan it, and download it.
You can let your nearby restaurants put their app QR codes at your fitness center so your customers can scan and order healthy food and drinks after a tiring session.
In exchange, you can ask restaurant owners to put your app QR codes at their facility to attract more customers and increase app downloads.
4. Create a Wi-Fi QR code for easy check-in to the facility and marking attendance
Most fitness centers conduct group exercises that require them to mark attendance to provide gear and follow up on missing attendees.
Create free Wi-Fi QR Codes and place them at check-in points of your fitness center to enable users to scan and connect to the internet and mark their attendance without manual entries and thus save their time.
Place a dynamic QR code to inform about the fitness class schedules at the gym so that users can scan and save it on their mobile phones. You can update information linked to a dynamic QR code without reprinting and reposting it.
5. Promotions with QR codes bring good results
Including app or website QR codes on fitness equipment and marketing materials like flyers, banners, emails, and social media platforms can help fitness centers increase their app download rate.
Use social media QR codes to let your users scan to browse through the content, watch inspiring videos, and sign up for free classes and training sessions. This QR code will make it easier for your customers to follow, subscribe, and like your social media pages.
Promote your gym and wellness studio by advertising a discount QR code on billboards and other public displays. A discount code will encourage people to try your fitness center.
Use a contact QR code in your marketing campaigns to share the Business WhatsApp number that people can use to get information or ask any query regarding gym and fitness experts.
With Orderific, you can quickly create QR codes for your fitness center free of cost. You can design it in five simple steps for all your needs.
- Visit Orderific Qr Code Generator.
- Select a QR code type you want to create
- Customize the code – Add a logo, icon, URL, or image to your QR code to help your customers remember your brand.
- Add a short call-to-action (CTA) to inform your customers what to expect when they scan the QR code.
- Download, test, and print the code – Make sure your QR code is visible and easy to use.
Apart from leveraging the QR codes in the above five ways, fitness cafes and wellness studios can use QR Codes to direct users to the following pages:
- Enroll in loyalty programs to redeem the rewards of regular customers.
- Collect discounts while renewing their membership.
- Get coupons and the first few free classes for scanning QR codes and signing up for a new membership.
- Complaint to the person in charge of cleaning the equipment and facility.
- Trackers to check the burned calories by the members.
- Online payment page.
- Access to online classes, personal training sessions, and a healthy diet chart.
You can also measure the success of your QR code campaigns by tracking the number of sign-ups, visitors, and QR code scans in time frames of your choice, such as by day, by week, or by month.
Fitness centers can use QR codes for multiple purposes to provide their customers with a safer and more convenient way of getting healthier, thus increasing customer retention and loyalty.
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