With the use of QR codes, hotel owners can drive more profit with less investment by reducing operating resources and expenses. QR codes are extensively used in the hospitality industry to perform repetitive tasks and accelerate online processes. Hoteliers use QR codes for room service, menus, check-in processes, hotel and event management, and reservation confirmations in their facility.
QR codes provide guests with detailed information on the least amount of paper. You can print these codes on key cards, menus, spa brochures, windows, and places where users can easily view and scan the code.
Here is a list of eight ways of using QR codes in hotels to improve operations.
Applications of QR Codes in the hospitality industry
1. For convenient hotel check-in
According to a study, about 70% of hotels offer QR Codes to their customers for booking reservations.
QR codes provide customers with an easier way to check in and out of the hotels, thus saving them time. Use a QR code to reward your repeat customers while booking or check-in to your hotel.
2. Ordering room service
Use a brochure QR code linked with details of all services you offer. Display these QR codes in shared spaces, such as the lobby or the dining area, with a CTA.
When customers scan this QR code, they can access the image gallery of services with its description and pricing. Thus, guests can view the hotel’s amenities, book a spa session, or attend an event by scanning the QR Code.
Guests can also order room services with QR codes. Place a QR code for room service on the menus in the room and link this QR code to a video demonstration of the cleanliness and disinfection process.
3. Use QR codes for menus and food delivery.
With QR code menus, guests can order food, book seats at hotel restaurants, and check the bestselling items of your hotel. Include QR Codes in hotel brochures that redirect customers to the hotel’s digital menu.
According to a study, 58% of people are more likely to access a menu QR code on their phones. You can also use a QR code to provide a list of nearby restaurants and food stalls which guests may use to order food.
4. For successful marketing campaigns
Include QR codes linked to your hotel website or social media page in your digital marketing campaign. Thus, you can increase direct bookings and grow your social media followers.
According to a survey, 75% of businesses will use more QR codes in the future.
With dynamic QR Codes, you can also track and analyze the success of your marketing campaigns based on customers’ scan behavior and trends.
5. Collect customer feedback and reviews.
Use a dynamic feedback QR code to find out if your guests were satisfied with the food, cleanliness, customer service, facilities, items used in the hotel, and their overall stay.
Include feedback QR Codes at the reception desk to access reviews and feedback from visitors. These QR Codes help hoteliers collect and categorize suggestions and reviews in one place.
Thus, hotels can improve their services based on the feedback received.
6. Share contact details
Use a QR code linked to your hotel’s contact details (mobile or WhatsApp number or email) to help your customers connect with staff anytime during the day or night.
Display your hotel contact QR code on business cards, brochures, and menus so guests can save the contact details on their smartphones.
7. Maps for hotel tours and locations
With the use of QR codes, hotel owners can reduce the number of printed maps and brochures to provide information about the hotel.
Provide your guest with a pdf QR code containing the map of the hotel at the time of check-in. When your guests scan the code, they can view and save the map to find the different amenities within the hotel, like the gym, swimming pool, etc.
Include an event QR code on menus and pamphlets to make it easier for guests to have an overview of the ongoing activities and events in the hotel.
With a dynamic event QR Code, you can change the location, time, and date of an event without deploying new QR Codes every time you create a new event.
8. Appliance Instruction guides
Hoteliers can help guests to use room appliances by placing a QR code on them. You can use pdf QR codes to display instruction guides or provide how-to-use videos through QR codes.
Always create a dynamic QR code for your hotel since it is editable and trackable. You can edit it to share new products, advertise upcoming events, change a schedule, and add more services even after you deploy it.
Also, you can measure the number, location, date, and time of scans of a dynamic QR code.
With Orderific, you can quickly create QR codes for your hotel free of cost. You can design it in five simple steps for all your needs.
- Visit Orderific Qr Code Generator.
- Select a QR code according to the type of data you want to embed in it.
- Customize the code – Add a logo, icon, URL, text, or image to your QR code to help your customers remember your brand.
- Add a short call-to-action (CTA) to inform the audience what to expect when they scan the QR code.
- Download and test the QR code before you go ahead with printing or displaying it for your audience. Ensure that your QR code is visible and easy to use and all the content displayed is correct.
The use of QR codes to improve hotel operations can drive the future of the hospitality industry. Hotels that are applying QR codes for multiple purposes can increase their ROI and customer retention and deliver better customer service.
QR codes can help hoteliers save operating costs and provide contactless room services to their guests. These codes are popular in the service industry because they are easy to troubleshoot, afford, edit, and track.
Due to their ability to display information quickly, hotels use QR codes to provide better room service and customer experience. Also, due to their simple usage, hoteliers use QR codes in every digital and print marketing campaign.