Ever since the use of devices increased, rapid and better technology has also started to evolve. Nowadays, everyone is only concerned with getting their work done in a snap and transferring information from one place to another.
The good thing is that it is now possible with the help of QR Codes to connect the physical world with the digital one with a simple scan.
Therefore, QR code marketing is becoming very popular in the business and marketing community.
Let’s understand QR code marketing is used but before let’s understand the basics of QR codes.
Table of contents
- How do QR codes work?
- How Are QR Codes Used in QR Code Marketing
- Direct customers to the landing page
- Send a message
- Dial your business number
- Download apps
- Advertising to engage shoppers
- Increasing conversions by designing a QR code game
- QR for Promotion
- View Business Location
- Shopping and E-Commerce
- Converting One-Time Customer into Repeat Buyer
- Product Reviews Using QR Code Marketing Campaign
- Redirect Customers to Social Media
- Direct Users to your Business Location
- Sends Email
How do QR codes work?
A QR Code works by scanning a QR code using a smartphone with a camera and QR Code reader program. These programs are free for download on major smartphone platforms such as the iPhone and android.
When a QR Code is detected with the phone camera app, it is converted into relevant insights, including a text or mobile web pages.
Now, let’s understand how businesses are using QR codes in their QR code marketing strategies in 2022.
How Are QR Codes Used in QR Code Marketing
QR codes have played a significant role in today’s marketing strategies. Take the example of retail stores that want to sell their party products!
The store can build its marketing strategy and approach any party app with its marketing material. Once, the arrangement is done with the application provider, the store can use the QR code generator to make a QR code.
This QR code will be available on the application and users will read the business card of the store with the added QR code.
Moreover, here are some of the beneficial ways of using QR Codes in marketing.
Direct customers to the landing page
Scannable QR codes may take you to a registration page or any other landing page/website.
This eliminates the need to go type a URL manually on your browser.
To measure it correctly, utilize a unique URL corresponding to your QR code.
Send a message
The fact that the user won’t see the message until after they’ve scanned the QR code makes this an exciting development.
SMS marketing makes the most profit from using QR codes to send messages. It may be used for customer service and support, product updates in response to specific requests, and opt-in SMS registration.
Dial your business number
When scanned by mobile devices or smartphones, a direct call QR code will improve the user experience by dialing the telephone number encoded in the QR code. An immediate call QR code comprises a telephone number.
When you scan the QR code, it will take you to the app’s download page and begin the download. Businesses have utilized their imagination to make their QR codes stand out.
Furthermore, QR codes are sometimes used by applications to encourage community involvement. Snapchat and other social networking applications have produced unique QR codes for users to add individuals.
Spotify, for example, has lately issued QR codes for its tracks. Users may now share or promote their music by scanning the QR code, which will immediately show on the other person’s smartphone.
Advertising to engage shoppers
Businesses generally utilize QR codes for discounts and promotions, which is perhaps the most common method to use QR codes. The customer may obtain the receipt or menu on his phone by supplying a unique QR code.
With these considerations in mind, you can appropriately set up QR codes for your marketing plan as long as you include a clear call to action (CTA). Your QR code should not leave the user guessing what to do with it.
You may perform many tests on various devices and apps to see whether the QR code provides accurate consumer data. If the testing fails, the use of QR codes will be futile.
Increasing conversions by designing a QR code game
With the rise of hyper-casual games that do not need considerable brainpower, marketers may promote such games to buyers through QR Codes with enticing incentives such as discounts or winning freebies, raising conversion rates.
These interactive QR Codes may also be used to interest consumers who pass by a ‘Scan and Win’ banner outside the business.
QR for Promotion
When your consumers scan the code, you may direct them to a promotional webpage that showcases the current deals you are offering.
You may also engage your clients by providing them with a free t-shirt to wear about town.
View Business Location
If website visitors want to visit your office, they can pull out their phones and scan the QR code on your website. Instead of manually looking for your business’s address on internet maps, the QR code may provide precise instructions about your location.
Shopping and E-Commerce
QR codes, which may be seen on product tags, printed promotional materials, and packaging, lead a mobile device to a specific website. QR codes were invented by the Japanese business Denso Wave for use in inventory management and have now moved into the consumer world.
Converting One-Time Customer into Repeat Buyer
Including QR Codes on post-purchase packaging enables consumers to scan and reload or re-order the goods from the company’s online shop may increase customer retention significantly. By combining geolocation with the QR Code, the same code may show various information depending on the client’s location.
Product Reviews Using QR Code Marketing Campaign
By encouraging consumers to submit reviews on social media, your company provides them a place to express themselves and helps prospective customers decide whether or not to visit your shop.
Instead of letting unsatisfied customers complain on Twitter, where you have no control, you may provide your consumers a forum you can monitor by gently pushing them without any human interaction.
Redirect Customers to Social Media
With social media presence everywhere, it is critical to lead clients to your social media accounts to boost traffic from your social media marketing initiatives.
For example, if a consumer enjoyed one of your products, put a Facebook QR Code on its box so they may follow it for future updates right away.
To entice clients to scan your QR Code, utilize a social media QR Code to provide a discount or a gift.
Direct Users to your Business Location
The most challenging problem for firms is sending their consumers to the correct area to clear up any doubt. Customers may use location QR codes to navigate their way to your business’s location smoothly.
Use location QR Codes on your website and in print media adverts so that clients can easily pick up their smartphone, scan the QR Code, and be taken to the place rather than looking for the address directly on online maps.
QR codes for emails, like sending texts, can enable you to read and monitor data for magazines, online marketing, and email efficiency rates (e.g., open and bounce rates).
Apart from that, by scanning the QR code, the user may continue reading the email on his mobile phone. As a result, your email will be available from any platform.
QR codes have helped in evolving the overall marketing game. Things have become more accessible by using them since it is cost-effective and less time-consuming. Hence, you should consider the above-mentioned ways to use QR codes for marketing.