The pandemic has increased the number of people eating at home and using online ordering. Now more than ever, restaurant customers want fast service, at any time of day, delivered directly to their front door.
“A report by wealth management and equity research firm UBS reveals that by 2023 the digital food delivery market is expected to reach a whopping $365 billion” According to QSR Magazine.
People not only find it easier to customize their order on an online app, but that they will also order more food by 30%!
Since the demand for online ordering is only going to grow, smart restaurant owners and managers are always looking for the most efficient way to conduct online orders.
The world of online ordering is quite big. There are so many ways it can be done, through third party apps like Door Dash, online pos systems or through their own website.
What is Online Ordering and Delivery?
Online ordering and delivery is a type of technology that allows customers to place an order from any device. Their order is then gathered by the Online Ordering System (POS).
The online ordering system gathers all of the data to complete the order. Such as the order details itself, the consumers address and payment information. The information is then sent to the restaurant so that they can process the order.
Often POS systems have integrated payment systems so customers can pay directly from their device.
What Are The Benefits of Online Ordering?
If you want your restaurant to be able to compete in today’s market its important to have a system that can handle online orders. 56% of people in an online survey said they prefer to order online.
There are many benefits of online ordering like:
Make More Money
More customers prefer to order from a mobile device prior to going to the restaurant so that they don’t have to wait around for their order. That means that they’re Googling restaurants in their area or are searching within a third party app like Door Dash. If your restaurant isn’t within the app customers will simply order from someplace else out of convenience.
The easier it is for customers to order from a restaurant the more they will return.
Monitor Income/Expenses With Accuracy In Real Time
A good POS system will track your income, expenses and inventory all at the same time. That way you’ll be able to access this data at any point in the day with up to the minute accuracy. Data accessibility is especially helpful so that you will know when you need to restock an item.
No matter how big or small your restaurant is, you can still service more customers if they order online. This is especially beneficial to small restaurants who can service more people without the overhead of a huge space.
For entrepreneurs just getting started in the restaurant business online ordering and delivery is their ticket to success. With online ordering you can scale your business without incurring the debt and inconvenience of literally expanding your restaurant’s space.
Automatic Increased Online Presence
Way back in the early 2000’s Google changed its search algorithm to favor results for searches intended to be location based. Like, “Find a gluten free bakery near me” or “Five star greek restaurant near me” will always populate a map carousel with local businesses nearby. The best way to make sure you take advantage of this “free marketing feature” is to get your restaurant ready for online ordering and delivery. That way people looking for what you have to offer will find you without you having to spend a dime or even a minute on SEO and online marketing.
How To Get Your Restaurant Ready For Online Ordering Integration
A restaurant’s statistics reveal the direction the business is going in. So if you haven’t jumped on the online ordering band wagon yet now is the time! Let us show you how to get started.
Train your front of house staff to use the online ordering system and keep track of orders. Instead of waiting on people in person, they’ll essentially be serving them via the app. Hire additional staff to process online orders from third party apps. If you have an integrated POS system that automatically processes orders and cancels orders on sold out items you may not need to hire an additional person.
Stock up on quality to-go items and set up a landing space for delivery drivers and customers can pick up their online orders.
Train your kitchen staff to use the app so that they can read orders and mark them off once they have been completed.
Make sure your restaurant has an online presence by listing it in local directories like Yelp. Register your business location with Google so that you come up on search results. Make your restaurant compliant with third party apps so that you come up in their search results. When registering your restaurant online the most important thing is to keep the address consistent and always remember to enter the address to ensure you come up in location based search results.
Getting Started Is Easy
Getting your restaurant set up for online ordering and delivery is a lot easier than you think it is!
Get A Free QR Digital Menu From Orderific: Digital Software Menu and POS provider
To schedule a consultation and get your restaurant a Free Custom QR Code Digital Menu, contact one of our IT specialists. We’ll also get you set up on third party apps for contactless ordering and delivery services. Booking your appointment is easy with our multilingual call center which is open 24/7 to accommodate all time zones.
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