QR codes are increasing in popularity popular, and for good reason. These little black-and-white squares can be scanned with a smartphone to instantly pull up information about a product, service, or company. For restaurants, QR codes can provide a variety of benefits, from boosting customer retention to increasing brand awareness.
The QR code was first invented by a Japanese company named Denso Wave to track automotive parts during manufacturing. However, with time, the advent of mobile deceives and smartphone technology has made QR technology grow worldwide. QR codes quickly gain popularity in the restaurant industry to connect customers to the touchless menu. Keep reading this post for the reasons why your restaurant needs to create QR codes.
1. It Increases the value of orders
According to the study done by Toast, QR code contactless ordering yields a 12% increase in sales. Creating QR code menus allows your restaurant to increase the average order value by offering online ordering options. Another study by Square also found that, on average, QR codes in your restaurant will see a 35% in sales within 30 days of implementing self-service ordering with QR codes.
2. Boost Customer Retention Through Loyalty Programs
Another benefit of QR codes is to create loyalty programs. Customers can scan a QR code each time they visit your restaurant, which adds them to your loyalty program. Then, you can offer rewards like discounts or freebies after a certain number of visits. This helps customers feel appreciated and encourages them to come back again and again.
3. Improvement in Table Turnovers and Customer Satisfaction
With a self-service QR menu, you can quickly customize menus to give customers a chance to order via scanning a QR code using their phones. Your guests will be impressed with the pictorial presentation of the meals and the item description. When your dinners can view your menu, order and pay all from the comfort of their mobile devices, it provides faster table turnovers and helps the floor staff focus more on the customer. When there is a lunch or dinner rush, guests waiting to be seated can scan and peruse your menu, which reduces the time clients spend at the table checking the menu and placing orders. All these increases the table turnover rate and leads to elevated customer service.
4. Keep menus up-to-date in real-time without any printing.
For restaurants to create QR codes is a benefit because it’s more than a way to offer a contact-free menu. This technology has solved restaurants’ problems for years, especially menu printing costs and staff shortages. These QR codes are an easy sustainable menu. Dinners scan the code to view a menu and reduce the hustle of the servers going back and forth between tables to bring menus to the guests. There are platforms like BentoBox where restaurants can update their online menus through the backend. The real-time menu update is an all-in-one solution that saves restaurants time and money.
5. It maintains the social distancing rule
When you create QR codes, the menu eliminates a common point of contact. After the surge of the pandemic, QR code menus now play a very important role in avoiding the spread of the virus. When restaurants create QR codes menus, they ensure no menu sharing between customers, limiting the spread of infectious diseases. A properly displayed QR code on each table enables the customers to individually scan the code and access the menu on their own. Additionally, another benefit of QR codes is that it ensures a contactless payment system that enforces social distancing rules and other CDC recommendations. Moreover, it saves time for the staff because they don’t have to clean and disinfect menus between customers.
6. It helps with staff shortage
Labor shortages continue to cause headaches for many businesses, especially those in the hospitality sector. However, with the power of placing an order in the hands of the dinner, your staff can focus on the most pressing tasks.
During rush hours, your front-of-house team will have more time to manage the diner experience and less time spent focusing on the more transactional aspects of taking orders and payments. The saved time will translate to a reduced labor cost percentage – just by implementing the QR code ordering.
7. Captures email addresses to enroll in email automation programs
QR codes are crucial when handing paperwork is no longer an option. Until QR codes, finding a way to capture on-premise diner contacts was non-existent, especially for restaurants without reservations. Today, the QR codes have brought an ordering and payment process that allows diner contact information to be collected by the restaurant. You can now grow your marketing contact list from your on-premise diners and direct online orders. With such information, you have the power to make use of your guest relationships and not rely on third-party platforms that retain guest information to benefit their business.
For example, after a guest dines with your restaurant, you send a dedicated thank you email with a personal greeting from the owner or the chef. The greeting can be personalized and edited in reflection of the restaurant’s brand and tone of voice. This strategy is a gentle way to establish trust with your diners and to drive loyalty and future repeat business. Owning the guest contact list gives restaurants the power to incentivize guests to become repeat diners through several automated emails.
8. Creating QR codes can be used to promote your restaurant on social media.
You can include a QR code in your marketing materials (such as flyers and menus) that leads customers to your restaurant’s Facebook or Instagram page. Once there, they can learn more about your food and drinks, read reviews from other customers, and even make reservations. And since people often search for restaurant recommendations on social media, you could get some new diners as well!
Overall, when you create QR codes, it offers many benefits for restaurants. By taking advantage of this technology, you could see improved customer retention, increased brand awareness, and even some new business. So why not give it a try?