{"id":1282,"date":"2022-11-08T07:34:04","date_gmt":"2022-11-08T07:34:04","guid":{"rendered":"https:\/\/blog.orderific.com\/?p=1282"},"modified":"2023-10-10T17:16:21","modified_gmt":"2023-10-10T17:16:21","slug":"dynamic-qr-code","status":"publish","type":"post","link":"https:\/\/orderific.com\/blog\/dynamic-qr-code\/","title":{"rendered":"How Does a Dynamic QR Code Work?"},"content":{"rendered":"\n
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A QR code is a machine-readable code that stores alphanumeric information like a barcode. The only difference between a barcode and a QR code is that it stores more information than a barcode and is editable.
There are two types of QR codes based on how the target data is encoded: static and dynamic. This article details what these QR codes are. Keep reading to know the difference!<\/p>\n\n\n\n


A Static QR Code<\/strong><\/h3>\n\n\n\n

The target data is encoded directly into the static QR code for static QR codes. These codes are useful in situations where the QR code doesn’t need an update, for example, in one-time marketing campaigns. Static QR Codes have an embedded URL with a fixed destination and can be scanned without an internet connection. The static QR codes have a URL that is part of the QR code pattern meaning you can\u2019t edit static QR codes.
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A Dynamic QR Code<\/strong><\/h3>\n\n\n\n

These solutions have a short redirection URL encoded in them. Redirection URL means that the information you are scanning or trying to communicate is not encoded in the QR code itself, like the static QR code, but that information is on a website. Therefore, a dynamic QR code redirects the user to the destination website URL. The information on the redirection URL can change without needing a new code, unlike static QR codes. This means they are editable because they follow a redirection mechanism.<\/p>\n\n\n\n


How does it work?<\/strong><\/h3>\n\n\n\n

The concept of dynamic QR code is based on QR codes being used as encoded URLs or information. For a regular QR Code, the directly encoded data is redirected straight to the destination URL upon scanning. <\/p>\n\n\n\n

However, for it, instead of opening directly to the information, it initially points at a short URL then you can decide where that URL should redirect.<\/p>\n\n\n\n

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How To Create Dynamic QR Codes?<\/strong><\/h3>\n\n\n\n

It is simple to create your QR Codes with the help of websites like Beaconstac\u2019s QR Code solution, as shown below: <\/p>\n\n\n\n

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  1. On Beaconstac\u2019s<\/a> dynamic QR Code generator, log in. <\/li>\n\n\n\n
  2. To create it, head to the dashboard and sign up for a 14-day free trial.\u00a0<\/li>\n\n\n\n
  3. Click on \u2018QR Codes\u2019 on the left side of the dashboard.<\/li>\n\n\n\n
  4. Click on \u2018Create QR Code\u2019 to start creating your QR code.<\/li>\n\n\n\n
  5. Select the QR Code type. Below the ‘Dynamic QR Code’ heading, select the type of QR Code\u2014app download, website URL, QR menu, PDF, vCard, etc. that you want to create.<\/li>\n\n\n\n
  6. Fill in the relevant information for the type of QR Code chosen.<\/li>\n\n\n\n
  7. Customize the QR Code by trying out different templates like eyeballs, patterns, brand logos, and more. Make sure there is excellent scannability, then click ‘Next.’<\/li>\n\n\n\n
  8. Save and download the QR Code in your desired format\u2014 PDF, PNG, JPG, SVG, and EPS, and use it when needed.<\/li>\n<\/ol>\n\n\n\n

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    What are the benefits?<\/strong><\/h3>\n\n\n\n
    01. Flexibility to Edit<\/strong> <\/h5>\n\n\n\n

    You can change dynamic QR codes anytime, yet it will remain the same without reprinting. You can change the QR Code destination address or content per your requirements.<\/p>\n\n\n\n

    02. Faster QR Scans<\/strong><\/h5>\n\n\n\n

    Since they are shortened URLs, the data patterns are not dense as regular ones. They have scant data patterns making it easy for QR scanners and cameras to detect them. This makes your QR Codes look cleaner and also amplifies the consumer experience.<\/p>\n\n\n\n

    03. You Can Monitor the Scanning Activity<\/strong><\/h5>\n\n\n\n

    QR Codes act like call-to-action buttons on the physical world. Therefore, like any other campaign, it\u2019s important to measure to improve them. Dynamic QR Codes can monitor the number of people scanning yours, the location from which they are scanning, and the device they use to scan.<\/p>\n\n\n

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    How to track QR scans with Beaconstac\u2019s dynamic QR Code solution:<\/strong><\/h6>\n\n\n\n